GITEX 2025: DLSUM Shines on the Retail Technology Stage

On October 14, 2025, the Dubai Convention and Exhibition Center in the United Arab Emirates witnessed the grand opening of the annual retail industry event - GITEX Exhibition. As the third largest and the largest technology exhibition in the Middle East, since its establishment, after years of development, it has become an important trendsetter in the global retail industry. 

Over the years, Rongshengke has relied on its strong technological research and development capabilities to continuously deepen its efforts in the retail technology field, achieving fruitful results. It has also gathered a group of top-notch technical talents in the industry, providing continuous impetus for the company's technological innovation.

The booth design of DLSUM at the exhibition is ingenious. It mainly adopts a simple and modern style, combined with bright lighting, creating a professional and highly technological display space. The layout of the booth is reasonable, with the self-service cash register placed in the most prominent position, and comfortable experience areas are provided around it, facilitating visitors to closely interact with and operate the equipment. The entire display area not only showcases the functions of the products, but also through carefully arranged exhibition boards and videos, elaborately introduces DLSUM's brand philosophy, technological strength, and successful cases in the global market, allowing visitors to have a more comprehensive and in-depth understanding of Rongshengke. 

This exhibition has also significantly enhanced the brand awareness and influence of DLSUM. On this platform that gathers global retail technology experts, DLSUM's impressive appearance attracted the attention of numerous industry professionals and media. By showcasing advanced products and cutting-edge technical solutions, DLSUM presented its image as a leading provider of self-service banking to the world, earning high recognition and praise from the industry. This not only helps to strengthen the trust and loyalty of existing customers towards DLSUM, but will also attract the attention and choice of more new customers, providing a strong impetus for the long-term development of the brand. 

Looking to the future, DLSUM will continue to focus on the self-service payment banking business, firmly adhering to the concepts of technological innovation and customer priority. In terms of technological innovation, DLSUM will continue to increase its investment in research and development, closely tracking the development trends of cutting-edge technologies such as artificial intelligence, the Internet of Things, and big data, constantly exploring innovative applications of new technologies in the self-service payment field, and striving to launch more innovative and competitive products and solutions. At the same time, DLSUM will also focus on improving the performance and quality of its products, optimizing user experience, and ensuring that its products always remain at the leading edge of the industry.